Desigual's winter sale. Come in your underwear. Leave with a new wardrobe. Free.
Desigual began their winter sale by giving away clothes to their customers. In selected Desigual stores the first 100 people coming in their underwear received a free full outfit
Shoppers lined up in the early hours of the morning to get the bargains, despite the winter cold in New York, Barcelona, Amsterdam, Lisbon and Madrid.
Sales continue in other cities today.