The London Eye Light show illuminates the giant wheel with LEDs that depend on tweets about the Olympics.
During the Olympics, the 120 meter (394 ft) tall London Eye will be illuminated to display visual representations of what Brits think about the London 2012 Olympics, as interpreted through their tweets.
The light show – which runs from 9 pm to 9:30 pm – will start off by illuminating a proportion of the London Eye to represent the percentage of positive energy felt towards the games calculated using an algorithm which linguistically analyzes tweets about the Games from the UK and splits them into positive and negative conversations.
The Energy of the Nation result will then be followed by displays of the Union Flag and gold, silver or bronze lighting, to highlight the top sporting moments of the day and celebrate the color of the medals won by Team GB.
The algorithm converts real-time social emotions into a color and motion light show which distills 24 hours of action into a 24 minute visual concert that embodies the emotional peaks and troughs of the day,